“Go introduce yourself. You’ve got nothing to be afraid of.”
It’s innocent advice, but you grimace inside. Yes, there is something to be afraid of. You’ll look stupid. Worse, you’ll know you look stupid, and you’ll spend the next four hours thinking about what you’ve should’ve said and how you should’ve acted.
You know because you’re an [...]

Customer profiling.
Those are two words you’ll never hear in everyday conversation. They belong on the chalkboard at business school, in a dense textbook about marketing, or maybe in one of those “strategy sessions” where the boss wants to know why the hell no one is buying your company’s latest product.
It’s a boring term, one that, [...]

Innovation. It’s a tricky thing.
Do it right, and you can make billions. Do it wrong, and you’ll end up in bankruptcy court. Either way, you’ll be called both a fool and a genius, and no one will know which is true, least of all you.
Amazon’s new Kindle is a classic example. Everyone is talking about [...]

Who taught Elvis how to dance, received the Congressional Medal of Honor, got Nixon impeached, became the world ping-pong champion, built a national shrimping empire, and fathered Haley Joel Osment?
One man: Forrest Gump.
If I could choose one mentor in business, or in life in general, it would be Gump. I don’t care that he’s not [...]

Yesterday, I ended with a question: so what do we call someone who runs a profitable blog?
Well, I have to fess up. It was a trick question.
I don’t think we need to coin a new buzzword to describe successful bloggers. You could argue that Darren Rowse did that years ago by coining “problogger.”
What we need [...]