Networking for Introverts: 5 Logical Processes for Calming Your Fears

“Go introduce yourself. You’ve got nothing to be afraid of.”Scared.jpg

It’s innocent advice, but you grimace inside. Yes, there is something to be afraid of. You’ll look stupid. Worse, you’ll know you look stupid, and you’ll spend the next four hours thinking about what you’ve should’ve said and how you should’ve acted.

You know because you’re an introvert. You also know that the smiling, well-meaning person telling you to “Go introduce yourself” is an extrovert. They couldn’t possibly understand.

Or so you think.

How do I know? Because that’s exactly what I used to think. Seven years ago, I was a pimple-faced game designer with a laundry list of reasons for why I didn’t need other people. Then I tried to start a company. Facing $20,000 a month in expenses and no revenue, I realized I was never going to make a sale without getting to know someone first.

So I burned my list of reasons. Unfortunately for my company, I didn’t do it in time and everything fell apart. Fortunately for me though, it set me on a seven-year quest to become a master networker. I’ll not lie and say I’ve never been afraid again, but I have developed a collection of techniques for calming myself.

Let me share them with you.

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Who Is the Guy in Your Apple Commercial?

Customer profiling.Get a Mac.jpg

Those are two words you’ll never hear in everyday conversation. They belong on the chalkboard at business school, in a dense textbook about marketing, or maybe in one of those “strategy sessions” where the boss wants to know why the hell no one is buying your company’s latest product.

It’s a boring term, one that, as a writer, I’m almost ashamed to know and understand, but it also represents one of the most powerful marketing weapons in existence. Like a rusty gun that never runs out of bullets, it’ll help you kill 95% of business problems before they ever rear their ugly heads.

So I’m going to write a post on it.

Just to make it a little more interesting though, I thought I’d ditch the term and add a little bit more of a contemporary spin to the idea that it describes. Chase away any worry of being asked a question like, “Who are customers and how do we target them?”

Instead, I’ll posit a different, hopefully more insightful one: Who is the guy in your Apple commercial?

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10 Lessons in Innovation from Amazon’s Kindle

Innovation. It’s a tricky thing.kindle.jpg

Do it right, and you can make billions. Do it wrong, and you’ll end up in bankruptcy court. Either way, you’ll be called both a fool and a genius, and no one will know which is true, least of all you.

Amazon’s new Kindle is a classic example. Everyone is talking about it, and I did my best to avoid chiming in, but it’s just too good of a topic for me to resist.

Rather than telling you whether I like it or hate it though, why don’t we talk about what it can teach us about innovation? Because I think there’s a lot to learn.

Here are my top 10 lessons that we can learn from the Kindle. Feel free to chime in with your own in the comments.

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The Forrest Gump Guide to Becoming a Gazillionaire

forrest-gump.jpg

Who taught Elvis how to dance, received the Congressional Medal of Honor, got Nixon impeached, became the world ping-pong champion, built a national shrimping empire, and fathered Haley Joel Osment?

One man: Forrest Gump.

If I could choose one mentor in business, or in life in general, it would be Gump. I don’t care that he’s not real. The wisdom that he conveys is real, and I think we could all learn something from it.

Let’s listen to what he has to say, and I’ll translate his Gumpisms into advice that, if followed, will make you a much more successful moneymaker:

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If a Blog Isn’t a Blog, Then What Is It?

Yesterday, I ended with a question: so what do we call someone who runs a profitable blog?

Well, I have to fess up. It was a trick question.

I don’t think we need to coin a new buzzword to describe successful bloggers. You could argue that Darren Rowse did that years ago by coining “problogger.”

What we need is a different way of looking at blogs.

We need a distinction that allows us to better understand what it takes to be successful. We need to realize that, while blogs are certainly new, they operate by the same old rules. We need to take blogging out from under the “Web” category and shift it into another, more useful one.

Because, for some of us, a blog isn’t a blog at all. It’s just business.

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