If your sales aren’t where they should be, there’s probably a reason for your lack of success. The good news is that most online business mistakes are easy to fix once you’ve identified the problem. If you’re looking to turn your brand around, here are just five reasons why your ecommerce site might be failing.
1. Your graphics are low-quality.
Seeing is believing, and if your product images are grainy, blurry or pixellated, your customers are going to assume that your products are low-quality as well. Make sure that all of your graphics are sharp and clear. Offer multiple lights, angles and zooms for customers who want to digitally examine the product. Let them feel confident about their purchase before they finalize it.
2. Your site navigation is confusing.
There are many ways to design a website, and if you aren’t receiving positive feedback about your current layout, it might be time to make a change. For example, if customers aren’t liking your vertical sidebars, you might switch to horizontal drop-down menus instead. You might also be making common design mistakes like “walls of text” or badly-contrasting colors that are hurting your site’s aesthetic. Talk to professional web developers and see what they have to say about your design.
3. You make your customers sign up, log in or complete surveys.
No one likes being forced, and making your customers sign up for your website is the digital equivalent of twisting their arms behind their backs. While it’s expected and even encouraged that you’ll advertise your rewards card or loyalty program, there’s a big difference between “Sign up for exclusive offers!” and “We need all of your personal information before you can continue shopping.” Your brand should be welcoming, comforting and familiar. It shouldn’t be annoying or intrusive.
4. Your checkout process is long and complicated.
Speaking of annoying, there’s a reason why “one-click checkouts” have become a hot commodity in the ecommerce world. Customers don’t want to jump through a thousand hoops to complete their orders, and with extra time on their hands, impulse shoppers might decide that they don’t need their basket at all. If you want better sales, your online shopping cart software needs to be streamlined for speed and convenience. Aim for a checkout process that takes three minutes or less.
5. You haven’t integrated social media with your site.
Gone are the days when social media was a passing fancy. With millions of users, platforms and features, it’s proven itself to be a driving force that’s here to stay, so you’ll need to hop on the bandwagon if you’re serious about your digital marketing campaign. Create your own social media accounts; put social media buttons on the bottom of your site; start re-tweeting and re-blogging your customers.
These are just a few of the most common mistakes of ecommerce shops. If you’re serious about improving your sales, attracting more customers and establishing yourself as a brand, use these tips to create an online shop that thrives.