Customer profiling.
Those are two words you’ll never hear in everyday conversation. They belong on the chalkboard at business school, in a dense textbook about marketing, or maybe in one of those “strategy sessions” where the boss wants to know why the hell no one is buying your company’s latest product.
It’s a boring term, one that, [...]

Innovation. It’s a tricky thing.
Do it right, and you can make billions. Do it wrong, and you’ll end up in bankruptcy court. Either way, you’ll be called both a fool and a genius, and no one will know which is true, least of all you.
Amazon’s new Kindle is a classic example. Everyone is talking about [...]

How do some people in the upper echelons of business seem to make the right decision every single time?
Some of them seem to have the Midas touch, investing in the right people working at the right companies that dominate the right markets at the right time. Watch them long enough, and you’ll begin to think [...]