The concept of mobile marketing has been gaining increased acceptance since the introduction of SMS (Short Message Services) about a decade ago. This took place just as companies began collecting cell phone numbers and started sending their promotional content to consumers’ mobile devices.
Whether it is between a business representative and a client discussing a product, or if it is a company broadcasting a message to thousands of customers, smart marketers have realized that SMS marketing is a formidable method for instantaneous communication with their current and prospective mobile consumers. In fact text messaging adoption rate is predicted to rival e-mail marketing as a useful tool for marketers and is becoming an integral part of their customer relationship management. By using mobile marketing, companies can track whether a given communication, such as SMS, had been received and what the response rate was, therefore, providing insights into the success rates of a given campaign.
A company called Trumpia is known to be an all-in-one service provider for mobile marketing. The company is a leader in providing bulk texting SMS, where a business can sign up for a guaranteed amount of SMS messages to be used within a given amount of time. The company goes beyond what its competitors are offering, by providing service plans that are affordable and having such practical features as rolling-over text message credits so that unused credits are not wasted.
Moreover, Trumpia is offering a multi-channel marketing approach to enable companies to reach customers wherever they are. Using the company’s services, a business can send permission-based messages using every popular mode of communication, namely email, SMS, instant messages, and even the ability to broadcast messages to social networks and blogs including MySpace, Facebook, Twitter, and more. This allows companies to efficiently produce a single contact database instead of having separate customer lists for mobile and email users. It is even possible to set up a service where customers will text a keyword to a number and begin receiving the advertiser’s customized announcements on their phones. Additionally, advertisers can easily monitor and manage their advertising campaign to evaluate the campaign effectiveness.
Trumpia’s services have been implemented in various industries, as listed on the company’s website, such as retail, education, restaurants, media, real estate, and more. Some of the client companies include famous brands, such as Dairy Queen, GNC, Remax, Pepsi, Doritos, Comcast and many more. Since, essentially any business can benefit from mobile marketing, head on over to the Trumpia site, where you can read further information and sign up for a free trial to see how this service can work for your company.
If you wish to grow your business to its full potential, it is a good idea to learn about customer relationship management (often referred to as CRM). As part of a complete CRM approach, 