Making a living from blogging is not as easy as online marketers would lead you to believe. However, turning your blog into a side source of income is quite doable, with a bit of effort. You won’t start raking in the dough overnight, but by consistently posting quality content and making efforts to grow your audience you will then be put in a good position should you choose to monetize your blog.
Narrow your Focus
The best blogs are more than just personal ramblings and photos. They have a refined focus that appeals to a specific audience. A good rule of thumb is to write about whatever you’re passionate about, whether that’s web design, vegan cooking, or roller skating. By focusing on one area of interest, you’ll attract attention from other enthusiasts and start to build an audience. If the topics of your posts are all over the map, a visitor might stumble upon your blog and wonder what the point is.
Clean up your Web Design
Basic blogging templates are a good way to get started, but if you want your blog to look more professional you might want to hire a professional skilled in web development Minneapolis or wherever you may be based. A local web development team will know what design trends can be used to make your blog stand out from the nearby competition, and how to increase its usability to appeal to your target audience.
Gain Greater Exposure
It’s impossible to make any money blogging if no one is reading what you write. With greater visibility, you’ll start to attract the attention of advertisers and find visitors to click on ads you’ve placed. To build a readership, it’s important to be proactive. You’ll need to read and comment on other blogs in your same field of interest, helping to build a network of contacts and readers. If you comment on another blog, that blogger will be more likely to read your work and comment back. You can also promote your blog using social media, sharing posts with your wider network of friends and encouraging them to share alike.
Choose an Advertising Option
With a clean, fresh, and interesting blog, you’ll be ready to start earning money for those page views you’ve been building. As with any money-making endeavour, it helps to try out a variety of different strategies to increase your revenue. There are several different types of ads to display, including cost per click or cost per action ads. Cost per click advertisements pay you when a visitor to your blog clicks on the ad. Cost per action will only pay you when the visitor takes a specific action, such as signing up for an email newsletter or downloading a file. If you’re concerned about banner ads or buttons detracting from your blog, speak to that local Minneapolis or San Diego web development team mentioned above about how to display these for maximum impact. You may also be approached by private advertisers as your readership grows, which allows you to pick and choose advertisements that you feel would benefit your audience.
With high quality content and the persistence to work at it on a regular basis, a blog can become a significant source of income. It may not make you millions overnight, but it could help top off your bank account when it matters most.