Okay, I lied. Seth has never written a book or detailed blog post about how to become a master networker. He’s written volumes on marketing though, and in my opinion, the two aren’t really that different. Networking is about finding people that can help you (the customers), figuring out a way to get their attention (the interruption), and then offering to form a relationship (the product) that’s beneficial to you both. Yes, it’s a mechanical way to look at relationships, and no, I don’t envision my loved ones as customers. I do believe that the line between business and relationships is fuzzier than most of us would want to admit. And I would guess Seth agrees. He continually blurs that line with his ideas. So, despite having no delectable quotes to base this post on, nor any sort of permission, I’m going to apply seven of his marketing principles to networking. Follow them, and you’ll be on your way to becoming both a master networker and a master marketer.
It’s innocent advice, but you grimace inside. Yes, there is something to be afraid of. You’ll look stupid. Worse, you’ll know you look stupid, and you’ll spend the next four hours thinking about what you’ve should’ve said and how you should’ve acted.
You know because you’re an introvert. You also know that the smiling, well-meaning person telling you to “Go introduce yourself” is an extrovert. They couldn’t possibly understand.
Or so you think.
How do I know? Because that’s exactly what I used to think. Seven years ago, I was a pimple-faced game designer with a laundry list of reasons for why I didn’t need other people. Then I tried to start a company. Facing $20,000 a month in expenses and no revenue, I realized I was never going to make a sale without getting to know someone first.
So I burned my list of reasons. Unfortunately for my company, I didn’t do it in time and everything fell apart. Fortunately for me though, it set me on a seven-year quest to become a master networker. I’ll not lie and say I’ve never been afraid again, but I have developed a collection of techniques for calming myself.
Let me share them with you.
The first few months after you graduate college can be the most exciting and nerve-racking time of your life. You’re thrilled to be done with school, but you’re also wondering, “Will anyone hire me?”
College is no longer a straight ticket to a great career. We’re handing out more bachelor’s degrees than ever, and there’s a lot of competition over the best jobs. The last thing you want to do is end up working at Wal-Mart, trying in vain to find something better.
But what can you do? Isn’t it out of your control?
No. In fact, there’s a lot you can do. Only four short years ago, I was going through this process myself and ended up graduating with 14 written offers. It’s all about being proactive while you’re still in school and taking advantage of your opportunities.
Follow these 10 strategies, and you won’t be worried about getting job offers. You’ll be flooded with them.
We have lots of terms for trying to make someone like you, almost all of them dirty. It’s seen as a manipulative, shallow, and dishonest.
But damn if it isn’t effective.
If you master the art of charming people, everything becomes easier — making the sale, getting the promotion, keeping your job. You’ll make more money, create more friendships, and feel more secure.
The key is doing it right. Kissing ass has gotten a bad rap because so many people are bad at it. They’re like amateur magicians that the crowd boos because their tricks are obvious.
Unfortunately though, the technique is light on training materials. You can’t take Brown Nosing 101 in college or browse through the Sucking up section at the bookstore.
What we need is a guide for how to kiss ass effectively… which is why I’ve written one.
Who says you have to be old before you start making the good money?
When I graduated college, I had 14 job offers, two of them for more than $100,000 a year. No, I didn’t go to a prestigious school like Harvard or Stanford. And no, I didn’t graduate with an advanced degree in law or medicine. Although you can very easily receive a six figure salary out of school by completing a mba degree program, I chose a different route.
I had a bachelor’s degree in English Literature from The University of North Carolina at Charlotte. By all accounts, I should’ve been making only about $30,000 a year. Maybe less.
Instead, I took a job with a salary higher than most people achieve in their lifetimes. And I was only 21 years old.
Let me show you how I did it.