Starbucks vs McDonalds: Which Should You Invest In?

Read more to take a closer look at the world’s 2 biggest franchises, Starbucks vs McDonald’s, and decide for yourself which is the better investing opportunity!

One boasts of billions served. The other sometimes has separate stores so close together they occupy the same block. Clearly, Starbucks and McDonald’s are both successful, but which one is the better investment?

The answer is more complicated than you might think. But we’ve analyzed the data, and we now present to you our guide to investing in two of the biggest fast-food stocks on the market.

If you want to forego commodities trading to invest in stocks, read our analysis for yourself below.

Efforts to Evolve

To begin our evaluation of which of these behemoths is worthy of your investment dollar, we wanted to look at what these businesses are doing to bring their food and their business models into the 21st century.

McDonald’s

McDonald’s has been focusing its efforts on value. Its Dollar Menu now has options at $1, $2, and $3. And it’s making ordering more efficient by offering mobile ordering and in-store touch-screen options.

McDonald’s has also worked hard to improve the image of the food itself. The way the store has done this is by highlighting the fresh beef in its burgers.

Starbucks

Starbucks has gone a much different route than McDonald’s when it comes to the direction of its business. The coffee company has focused on expanding its menu to new coffee roasts, new specialty drinks, and its popular blonde roast.

Starbucks has also launched a line of Reserve coffee bars and roasteries that cater to a hipper taste. These locations add a high-class feel to the brand.

Current Performance

McDonald’s is the more established company, and it’s no shock that the restaurant is the biggest player in the market when it comes to fast food stock stocks. But let’s look at the numbers more closely to see what we find.

McDonald’s

Right now, McDonald’s (MCD on the New York Stock Exchange) boasts a dividend yield of 2.43%. The company’s net common payout yield is 6.89%.

McDonald’s claimed more than $5 billion in fourth-quarter revenue last year, resulting in $1.71 adjusted earnings per share, or EPS, in the fourth quarter of 2017. Because the company’s operating costs rose, that’s actually a decline in quarterly revenues, but it is an increase in EPS.

Starbucks

Starbucks Corp. (SBUX on the NASDAQ) is currently sporting a dividend yield of 2.28% and a net common payout yield of 8.07%, beating McDonald’s in the latter category while trailing just a bit in the former.

The coffee chain reported revenue for its first fiscal quarter, which ended in December, north of $6 billion, with an adjusted EPS of $.65. The company’s revenue and EPS are up, though its operating income is down.

Future Forecast: Starbucks and McDonald’s

McDonald’s has had a dramatic stock turnaround in recent years, and it continues to boast robust numbers. It’s the number one fast food stock, and that looks to be the case for the near future at least. If you’re choosing the safer bet, consider buying McDonald’s stock.

But Starbucks is gaining ground quickly, and it seems to be the company better suited to adapting to changes in customer habits. Incidents like the one in Philadelphia earlier this year don’t help the brand, but the company has responded to such incidents quickly and decisively.

If you’re betting on the stock with the highest chance of reward, Starbucks might be for you.

Once you’ve settled the Starbucks and McDonald’s debate for yourself, take a look at our other investing tips.