How To Set Your Startup Company Apart

In today’s competitive business world, there are startups launching every day. Although thousands of new companies appear in the industry each year, many do not last past the one-year mark and even fewer beyond the five-year mark. It isn’t enough to simply have a single product or innovative idea to launch a successful startup. The way new companies do business has become a significant aspect of success, so if you plan to launch a startup, here are three critical criteria you must implement to be successful.

Approach Business in an Innovative Way

Few startup ideas are truly unique. While some new companies develop and release new products, many others simply compete for clients in necessary industries. Startups in industries such as finance, security, construction and telecommunication have little room for new products or services, but startups must have something new to offer the industry to be successful.

An alternative to this is implementing a new way of conducting business in the industry. This method can be seen in the SE2 business, as this innovative company started by approaching the life-insurance industry in a new way. SE2 has flourished because of this, paving the way for other startups to do the same.

Cultivate a Giving Culture

In today’s society, people are passionate about doing business with companies that are committed to giving back both on global and community levels. Your startup must have a unique brand to thrive, but implementing a giving culture is an excellent way to enrich your company and improve your reputation. This can be accomplished by partnering with a charity and donating a portion of your company’s profits each year. You can also use your business platform to raise awareness for different charities.

While your company is first and foremost a business, cultivating a positive company culture is a wonderful way to encourage customer loyalty and establish your unique brand within your community. Clients may be more likely to use your services if their purchases will help make a difference within the community.

Hire Passionate Employees

Passionate employees are the backbone of any business. While your startup may launch with you as the single employee, you will eventually have to hire additional people who share your vision. It isn’t enough to simply hire people with experience in the industry. While they may be efficient workers, if they are not passionate about your company, they will have a negative impact on business growth.

While the people you hire need to be high-quality employees with excellent work ethics and great morals, they also need to share your passion for the business. This will make them more committed to your company so they are invested in helping the business grow. Passion will also fuel them to put in the long hours required by a startup and inspire better customer service. If your employees are passionate about their jobs, they will generate company growth and enrich your business.

Even if you have a fantastic idea for a startup, there are many components that need to fall into place before you can launch the company. In addition to the traditional business strategies of marketing and developing a brand, you also need to determine what makes your company unique. For many startups, this means approaching business in a new and innovative way. You also need to develop a positive company culture that draws customers to your business. Using your company to give back to the community is a wonderful way to establish this type of culture. Finally, passionate employees are essential for company growth. If your startup meets these three criteria, it is more likely to thrive in the competitive business world.

Three Main Reasons Why SMEs are Shifting to Cloud Computing

Some IT experts believe that by 2020, 83% of enterprise workloads will have moved to the cloud. Cloud computing is an exciting take on solving the computing problems that many organizations face. Basically, hardware and software tools are hosted online, where users can access and use them at a fee (usually subscription-based). Entrepreneurs and small business owners have realized the potential of cloud computing in a data-driven market and are taking advantage of its many benefits, which include:

Managed Services

Start-ups and SMEs usually struggle with meting their IT demands due to under-staffed or inadequately skilled IT personnel. Cloud Computing solves this problem by providing cloud users with cloud-based managed IT services. With a managed IT service, organizations don’t have to worry about maintenance, upkeep, and upgrading of their IT systems.

The main advantage of using a managed service instead of an in-house IT department is the low cost of operation. An outsourcing service provider works on a contract basis, so no time and money is spent on training and onboarding.


There’s is an ever-increasing need to secure valuable business data considering the rising cases of cybercrimes and data breaches. Cloud storage provides a robust, secure platform for storing data and controlling its access. Many businesses see cloud storage is a convenient, inexpensive, and vastly reliable way of storing information compared to on-prem servers and public networks.

Depending on the provider and service package, clouds can offer several levels of data security, including multi-factor authentication, data encryption, and data encapsulation. Data availability and integrity are also essential elements of data security. To that effect, cloud storage also offers backup and disaster recovery functions to restore lost data and ensure data availability at all times.

Affordable Access to Cutting-edge Tech

Cloud services are broadly categorized into Platform as a Service (PaaS), Software as a Service (SaaS), and Infrastructure as a Service (IaaS). This means that you can use the cloud to host ERPs, access IT infrastructure, or use hosted software applications. Computing resources, particularly business tools such as management software and data analytics applications, don’t come cheap. However, with the SaaS software model, businesses can access and use the latest and most powerful software tools easily and affordably.

Cloud computing levels the playing field for both large corporations and small businesses in terms of access to powerful, cutting-edge technologies. The cloud allows small organizations to use tech that they would otherwise not afford to purchase and maintain. In a generalized view, this could be the primary reason why SMEs prefer cloud services to in-house IT systems.

Instances When Your Business Needs an Accountant

You need to make sure that all your financial records are accurate once you decide to venture into business. Unfortunately, it might cost you later on in your business when you try to handle your finances without the assistance of a professional. You need accountants at all stages of your business to put your finances in order. It also makes the growth process more manageable than before. But, you do not have to employ an accountant full-time if you are working on a low budget. Alternatively, a few hours of an accountant’s time will be enough. The time it takes you to complete some tasks such as taxes is shorter when you hire an accountant as opposed to doing it yourself. Here are moments during the life of your business that you will require an accountant to assist you.

Government Paperwork

You need an accountant to help you deal with government paperwork because it can be a daunting task. Many small business owners opt to hire an accountant Calgary when the first tax filing is due because to save on time and avoid errors. An accountant can also assist your business in interacting with the government in preparing annual account statements, complete and file legal and compliance documents and maintain the status updated in the government’s register.

Getting Audited

Every business needs to hire an accountant when it is getting audited. You need a professional to make sure that all your records are accurate. Your financial history is exposed after an audited and you don’t want to get into trouble. An accountant can reconcile books of accounts, check for missing information and run reports to reduce your chances of tripping IRS audit triggers.

Buying a Business

You should always hire an accountant when buying a business that is already in operation. The professional will go through the company’s accounts in detail while looking out for red flags. Accountants check whether the business has outstanding debts and the nature of its assets and advise you accordingly.

Starting a Business

An accountant will assist you to see the best financial options for you as you start your business. You need an accountant at the start of your business to help you choose a basic business structure that suits your objectives. The business structure you select for your venture determines how you deposit and file taxes. An accountant assists you to adhere to the government regulations for your business structure.

You should concentrate on operating your business. Leave the financial details to an experienced accountant for a sustainable business. Your accountant will focus on increasing profits and reducing the tax burden.

An Extra Buck: 3 Legit Ways to Earn a Supplemental Income

A recent report found that one in three Americans need a side hustle to help them pay expenses.

If you’re struggling to cover your costs, you may like the idea of setting up a side hustle. But if you’re new to the world of side hustles, you might not know about the options that are open to you.

Read on, and you’ll discover three side hustle ideas that’ll provide you with a supplemental income. Implement one of these ideas, and you should be able to reduce the amount of financial stress in your life.

Let’s begin!

  1. Open an Ecommerce Store

Opening an ecommerce store is a good idea as the store can generate sales even if you’re busy at work.

If you use a platform like Shopify, it’s not that hard to set up a professional-looking store over the course of a weekend.

When it comes to marketing your ecommerce store, you can use Facebook Ads or AdWords.

You’ll need to go through a bit of trial and error to create a viable marketing campaign. However, once you find an approach that works, you can often leave your campaigns to run, without having to micro-manage them.

  1. Do Some Freelance Work

Freelancing is a great way to earn money on the side because you can decide your own hours when working on projects.

If you want to attract freelancing clients, do some work for free or at a heavily discounted rate. This will allow you to build a portfolio, which you can then show to prospective clients when trying to sell your services.

In some cases, you might find yourself with more freelancing work than you can handle.

If that happens, you may want to set up a business so that you can hire employees that will be able to handle this extra work. If you go down this route, consider investing in a pay stub creator so that you don’t make any mistakes when paying your employees.

  1. Start a YouTube Channel

If you start a YouTube channel, you will be able to earn money whenever someone watches one of your videos.

Now, a single view isn’t going to amount to a lot of money.

But, if you can build up a sizeable library of videos, as well as a large subscriber count, you should begin to earn a decent income.

Ready to Create a Supplemental Income?

The side hustle ideas in this post should help you create a supplemental income.

You may need to run through several side hustle ideas before you find one that works. This is part of the process, and if your first side hustle doesn’t work out, it’s vital you don’t give up.

It can be hard to read about the stories of people who have side hustles, while you’re struggling to achieve success. But if you keep plugging away, you should soon be able to join the masses of people that have a lucrative side hustle.

Did you like this post? If you did, please read some of the other content on our site!

Consider These Ideas and Learn To Make More Money

Everyone could use a bit of extra cash from time to time. Unfortunately, it isn’t always easy to save for a rainy day. When you feel like you are living from paycheck to paycheck, it can be helpful to consider what options you have to improve your financial standing. One of the best ways to get more out of your finances is by increasing your income. Though it may seem like an obvious option, plenty of people struggle when it comes to understanding how they can make more money than they already do.

If you’re ready to start making more money for your future, now is the time to act. Consider these options and discover the answer you need to improve your current financial situation.

Start Your Own Business

Thanks to the internet, it is easier than ever before for the average person to launch his or her own business. Sites like Etsy, for example, have made it possible for artisans and crafters to sell their wares to the public without having to haul their goods from marketplace to marketplace. If you sew, paint, or are involved with similar activities, you might want to monetize your hobby. Consider how dedicating a few hours a week to selling your goods can stimulate your income and help you get ahead.

Before you start your own business, you need to weigh out the pros and cons of the decision. If running your own business on the side is going to be too much of an expense, then you should probably not take on this task at the moment. The ideal side project is one that does not cost you much to achieve and helps you net a bit of a profit on the side. Use your existing skills to your advantage. If you have a camera and know how to compose a picture, offer your photography skills for local events.

Invest in Real Estate

Another excellent option to consider when it comes to making more money is investing in real estate. Individuals like Roger Osteen Jacksonville developer have seen success because of sensible real estate investments. Osteen was able to achieve his goals because he focused on the market and seized opportunities when presented. While putting money into real estate might seem like a costly endeavor, it is entirely possible for you to see a big return on your initial investment. All you need to do is research your options and determine the best fit for your needs.

Jacksonville’s Roger Osteen was able to get ahead by investing in commercial real estate. Unlike residential properties, which only offer a one-time return on investment, commercial options provide several lines of cash flow. A commercial space allows you the chance to rent out multiple units at the same time to tenants. This allows you the ability to see consistent sources of income each month and boost your own savings in the process. Explore different financing options and determine if this type of investment is a good choice for you.

Get a Second Job

Taking on a second job can seem like a lot of work, but this is another area where the internet has made a positive impact. There are a ton of easy ways to make extra cash at your own convenience. Do you have a functional car? Consider being a driver for services like Uber or Lyft. Have extra time on the weekdays? Work for Instacart and you can shop for people’s groceries and make some extra money during the time you would otherwise be hanging around the house.

Making more money is not as difficult of a task as many people believe. In order to improve your income and get more from your financial future, take time to explore the options available to you and see how you can get started.

How Finance Trends Have Recently Changed

Since the advent of the computer, and the ensuing technological revolution, consumers have become more vocal than ever before about what they want, how they want it, and when they want the changes to occur in everything from their clothing to their phones to their financing. To make sure the consumer demands are met, and to keep the buyers coming back to purchase their products and services, many tech-savvy companies and their affiliates have been changing the way they interact in the ever-expanding and complex landscape of business. This is especially true of the technological advancements seen in the past years in finance. Here are just a few ways that finance trends have recently changed.


Financial institutions have traditionally been known for the way they hold onto the standards and procedures of the past. In a world that speeds by with new inventions, bigger gadgets, and greater devices, the stodgy and stuffy reputation of the financial institutions have clung to their coattails like flies to sticky tape. As global trade, crypto-currency, and technology change what consumers expect in their banking, loans, and mortgages, financial institutions have had to change the way they do business – or lose the customers they swore they treasured. While it has been difficult for the institutions to alter ages-past thinking, the new generation of finance trends has become a reality.


While financial officers did business behind glass cages out of brick and mortar banks for many hundreds of years, the trend for modern consumers has moved to a more virtual experience. Applicants no longer need to spend hours in a bank waiting on a loan approval, filling out documents, or being interviewed. Instead, most everything is done virtually. Another of the biggest changes is in business financing where millions of companies have moved to global financing. As the business world evolves, there is a greater need for worldwide financial and trade organizations, such as GBTI, to help finance growing companies as they expand and flourish.


Credit cards and debit cards have changed the way consumers view personal financing, and the changes are occurring so rapidly it can be difficult to keep track of any of them. Credit card payments once had to be mailed in, but now phone payments can be made, and the money can be taken directly out of your bank. Debit cards have replaced the cash people use to carry so that now you can swipe and go when you buy anything from home furnishings to groceries to pet grooming supplies to fast food.


Where consumers used to carry hundreds of dollars or several credit cards around on their person in order to go shopping, consumers can now open their computer browser and shop for almost anything they need without leaving their home. From groceries to clothing to concert tickets, people are making more purchases than ever before with the help of their keyboards. Another major change in personal finances is the fact consumers no longer have to enter a bank to make transfers or deposit checks, and bills can be paid through an electronic money transfer, money can be sent to friends, and funds can be moved from one account to another with the input of a few numbers and the press of a button.


One area of financial and technological change that consumers have battled is the chip. There are some businesses that chipped employees to prevent illegal access into the building, promote security, and allow for better employee logging, but consumers have fought against the financial changes that occurred with the chip. Whether it was allowing employees to purchase from company vending machines, buy food from the company cafeteria, or track where the individual was at all times, the chip was praised by businesses for how innovative it was. Consumers disagreed and fought the chip as an invasion of privacy that allowed companies to know where employees were and what they were doing even during off-hours. The technology is still sitting in the background, waiting for another reason for businesses to publicize how great it is. Consumers may one day agree, who knows?


As younger generations of consumers and technology users find themselves expecting more changes from financial institutions, changes keep occurring. Several types of cryptocurrency have come into existence in the recent past that proves that users know what they want and how they want it when it comes to money and the financial exchange it entails.

The world of finance is forever changing and expanding as consumers dream up new ways to change the way they bank, sell, or exchange money. Although the world of finance has traditionally been slow to change their ways, in the modern technological world, that can no longer be the norm, or consumers will move to a different institution to do business with a company that does what the user wants. The technologically advanced world has given consumers the control the businesses once had.

Superhost Secrets – 5 Tips From Airbnb Superhosts To Help You Make Your Listing Shine

Managing your own Airbnb listing can be extremely rewarding. If you’re just starting out and  haven’t had much experience with hosting or renting out your property or room, it can feel overwhelming. To help you get started on the right foot, here are some of the top tips from super hosts on how to make your listing stand out. 

1. Allow Flexible Options For Check-In

Everybody desires a quick and effortless check-in at their time of arrival. However, tired guests can arrive at any hour of the day, making key handover awkward when your schedules don’t align. Worse yet, a long and tedious wait for check-in starts your guests’ experience off on the wrong foot and can lead to negative reviews later! Skip the hassle by upgrading to an Airbnb integrated Bluetooth door lock for your property’s door. These nifty items all you to access the technology from your phone, wherever you are. Create unique PIN codes for every guest’s stay, which can be automatically sent to their phone. In case of emergency, you can lock and unlock doors remotely via your phone, and even access a log of every entry and exit. The same technology can also be used to give access to cleaners and any other contractors that need to enter the property, all without ever needing to leave your home! 

2. Use High-Quality Photos 

You could have the coziest, most modern apartment in an excellent location but if your photos are taken in dim lighting, while rooms are cluttered or taken from unflattering angles, it can significantly affect your listing’s popularity. Keep your Airbnb photos clear and showing all the important features of your property. If you have a stunning balcony view, beautiful paint job, luxurious bathroom or spa, include this in your photos. Phone photography is not a total no-go, just make sure all images are in focus and high definition as possible!

3. Leave No Gaps In Your Profile

When it comes to Airbnb or any other web-based service, transparency is everything. You want potential guests to feel like they are staying somewhere safe and secure with a host they can trust. This means that, in addition to filling out your entire property description with good photos, you need to have a complete personal profile on yourself as a host. No need to get too personal though; simplicity is key. Just be sure to include your name, languages spoken and, if it sounds natural to you, something about your travel history.   

It critical that you never leave your profile photo space blank. Your guests should know that you’re a real person and be able to put the proverbial face to your name. This helps to establish a more personal connection and put them more at ease. Your profile photo should be a simple, smiling face shot.  

4. Don’t Be Afraid To Request Reviews 

A major mistake many people make in their early days of hosting is not following up with their guests after their stay. This is perhaps the most underrated measure you can take to increase your number of reviews and boost your image as an attentive host. Aim to message every single guest at least a day after their check out. This can be a simple ‘thank you for choosing us’ email with a reminder for a review. Sometimes, this little nudge is all it takes for a beautiful review and high rating! 


By following all of the above steps, you’ll not only increase your bookings, but will likely superhost status in no time! 

The Pros & Cons of Rental Property Ownership

If you are looking for an investment opportunity to add to your portfolio, acquiring a rental property is a very attractive prospect, and for many Australian investors, letting out their second property offers a good return. Of course, as with any investment, there are risks involved with rental properties, and with that in mind, here are a few pros and cons to help you make the right decision.

The Pros of Property Rental Ownership

If you buy the right property in the right location, you can expect to enjoy top rental, and with the tenant paying your mortgage for you, plus a little profit into the bargain, investing in a rental property has great potential. As a landlord, there are many responsibilities, which include building maintenance and repairs, and most owners will outsource the property management to a company such as Rise Property Management, who take care of everything on your behalf. In fact, your choice of property management provider could be the difference between a profit and a loss, so it pays to really do your homework before making a decision.

Building Maintenance

Every building requires regular maintenance, especially one that is rented out to a tenant, and by enlisting the help of a good property management company, they handle everything on your behalf, including sourcing tenants, collecting the rent and also maintaining the property. Unless you happen to be an experienced builder with a lot of time on your hands, you are advised to outsource the building maintenance to a company that does this for a living.

The Cons of Rental Property Ownership

There are risks involved when buying any rental property, which could include unforseen serious building repairs, letting your property to an unsuitable tenant, or not being able to find a tenant. As you would expect, the location of the property is critical, and it needs to be in very good condition before you can put it on the market for rent, and even then, it is possible that you won’t receive the rent you had hoped for. Making a profit is what rental property ownership is all about, and if you aren’t careful the considerable expenses might result in zero profit, or even worse, losing money on the project. The main reason why a property owner fails to make a profit is a lack of knowledge as to exactly what is required by a property landlord, and if you try to maintain the property yourself, you could end up paying a lot more than you need.

Prior to making any commitment, it is vital that you crunch the numbers and are fully aware of your liabilities as a landlord, and with the help of an established property management company, you can leave everything in their very capable hands. Calculate how much it would cost to purchase a desirable property, while also factoring in the cost of making the property habitable, plus you need to seek out advice regarding capital gains and other financial aspects of owning a property for rent.