4 Blog Audits that Will Inspire You to Invest in SEO

If you feel like your blog is a little stale, there are plenty of things you can do to spruce it up, but you won’t know what they are if you don’t do a good blog audit. Understanding where you are with your blog is the best way to figure out what you need to do to get where you want to go.

You could be thinking that you need to focus on creating more content when you find out that the content that you currently have doesn’t get any contents, traffic is low to all but one blog post and you have very few backlinks. Obviously, you need to focus on promotion in this case.

If you haven’t yet decided on whether to proceed with a leading SEO agency, you should know that more and more people are coming online and using search engines every day. There are many opportunities for you to get in front of people that are looking for what you have, but they don’t know about you. Let’s go on to talk about 5 blog audits that will inspire you to invest in SEO.

1. Do You Have Control of Your Site?

Your first thought is probably – yes! Of course I have control of my site.

When you look a little closer though, your site could be governed by someone else. If you are on a site like WordPress.com, you have to abide by their rules or you aren’t going to be allowed to stay and play. On the  other hand, if you are on WordPress.org, you are on a self-hosted CMS where you can do what you please with no one in your way.

If you want to have more control over your site then you need to move from WordPress.com to WordPress.org. Make sure that you have a your domain name ready as well as your hosting service that you want to use and you will be able to get your new site started.

WordPress.org is one of the best platforms for SEO. You can not only optimize the standard site, but you can get SEO plugins like Yoast SEO and use them to help you hone in on your on-page SEO techniques.

2. How Are Your Headlines?

Making sure your headlines are properly optimized for search is important. Not only should you ensure that your keyword is in your headline, but you also need to make sure it is optimized to get clicks. CTR is now a ranking factor for search engines like Google. If you are getting a lot of clicks when people search and see your site that means you are likely to be a good option so they will keep showing you in the search engines.

3. Visuals

Visuals are an important part for you blog. No one wants to read a post that has been formatted poorly. People care about presentation and this is why having your visuals set up properly is important. If you have images on your site but they are not keyword optimized in the alt tags, you are missing out on some extra help in the serps.

4. Formatting

While formatting may not play directly into your SEO strategies, it will make an impact. If people come to your site and see a big block of boring text, they are going to click back quickly and that bounce rate is going to go up on your site. You don’t want to go for a bounce rate record so it is time to make sure that your site looks appealing. Will people want to stick around and see what the text actually says or are they going to click away because of the lack of formatting and care to visual appeal?

Conclusion

Making sure that your SEO strategies are going to bring in ROI is important, but you won’t know how it is going to work for you unless you get started. It can take a while to rank in the search engines if you are a new site. If your site has been around for a while, it might not take you as long to rank, but it can still be a serious challenge to have the patience necessary to see the results come to pass.

When you are looking at the amount of time that it will take for you to rank for any given keyword, there is no sure answer. There are so many factor that go into the Google algorithm that you have to do your best, target multiple keywords and continue to provide value. This is the way to get the best results in the search engines and trying to game them is not going to work.

If you haven’t done your own blog audit, you should look at the content that you currently have to see if it could be tweaked and change to bring in more traffic through inserting keywords or changing up the title to be something that is more attractive to searchers.

Learning about SEO doesn’t have to be hard and learning to invest in SEO is a must. Your competition is doing it and if you aren’t stepping up to the plate, they are going to be able to keep attracting all of the search engine traffic.

What are your best blog audit tips? Leave us a comment with your thoughts in the section below.