Marketing Magnetism – 4 Surefire Ways to Make Your Brand Desirable

So you’ve got your killer product or service, you’ve started your business and everything is falling into place. The books are organized, your staff has proper training and now all that’s left to do is start growing profits and kicking goals. But how exactly do you make your brand stand out from the rest?

Front of house.

You know how when you’re trying a new restaurant, your initial opinion about the quality is generally based on how the dining area and staff are presented? That’s because they’re right in front of you. You’ll want to constantly remind your target demographic that you exist in a way that showcases the quality and adds value to their lives. A great way to do this is by having branded promotional products.

Figure out what type of product will be most useful to your customers, select the highest quality item and splash your branding all over it. It’ll become a part of their daily lives so when they need something, their mind will subconsciously direct them to you.

Know your point of difference.

Pretty much everything has been done a million times before so it’s important to have a proper understanding of what makes your product or service different to everything else on the market. It could be the level of customer service you offer or maybe your product has a new feature no other company is including yet. Whatever it is, know it, own it, and milk it. There are many times in life where fitting in with the crowd can be beneficial, but when you’re building your brand, the opposite is true.

Sell a lifestyle, not a product.

Why do people buy Samsung or iPhone over other options that do the exact same thing for half the price? Some would say it’s a status symbol, others would claim pure stupidity. The real reason, however, is because these brands sell a lifestyle.

You’re not buying a phone, you’re buying the happiness shown in their ads and the ability to easily integrate other tech devices in their range with the phone in your pocket. Likewise, you need to build a lifestyle around your brand. Remember, to truly showcase the value you offer and stand out from the crowd, you’re not selling your product or service, you’re selling what they can do to improve the customer’s life.

Targeted campaigns.

This tip brings together all the others. Now you know your point of difference and you’ve integrated yourself into your demographics lives with useful promotional products, you want to expand your reach and make sure you’re the business they think of when they need something. You’ve worked out how you’re going to sell the lifestyle your product or service offers and planted the seeds, now all that’s left to do is become omnipresent.

Find out what else your customers are interested in and align your brand with their interests. For example, if your target demographic follows car racing religiously, sponsor a team if it’s within your means. If you’re looking closer to home, support local initiatives in whatever way works best for you. It doesn’t really matter how you complete this step, the point is to get personal so work out what interests best align with your brand and get out there.

Marketing is a delicate, complicated process, but if you follow these tips, you’ll be well on your way to having a winning strategy and ensuring customers turn to you when they need something. Good luck and happy marketing.

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