Corporate Class – 5 Secrets to Polishing Your Company’s Image

The way in which people perceive your business can play a significant part in how prominent and successful it is. You can’t put your branding on a shack and call it a multi-million-dollar corporation. Nor can you bowl down a children’s orphanage then call yourself a corporation that cares about “the little guy.”

Everything you do in the public eye is all for the sake of polishing your company’s image. If it has been some time since you pulled out the branding Brasso, then it might be time to check these points below and see if you’re doing everything you can for your company image:

Don’t Skimp on Your Head Office

How the general public views you can mean everything, which is why you should always take great care in the selection of a commercial property to house your venture. When the time comes to lease or buy a new premise, ensure it’s one that falls in line with your company direction and values. For example, if you are all about “leading the way” or “shaping the future” then your head office needs to reflect that. It should also offer the perception that your corporation is at the pointy end of success.

Invest in Your Marketing & Advertising

If you want your current and future customers to remember who you are and continue using your services, then you need a reasonably big marketing and advertising budget. You then need to use the correct avenues to get your company in the public eye.

Facebook and other social media platforms tend to be the most popular at the moment, but more traditional methods such as newspaper and radio still have their place in the modern world. What’s more, email marketing campaigns are making a comeback.

Better Branding

If you’re trying to polish your company image, consider whether a brand refresher could be in the pipeline. Depending on the years you have been in business for, your current logo and slogan may no longer be relevant to the masses.

However, it’s important to put a lot of time into any branding changes to avoid making a dreadful to mistake. What’s more, you will need to spend a significant sum of money advertising any branding changes to ensure your customers know you’re the same company.

The Feel-Good Factor

A lot of people choose to shop or do business with corporations based on their moral values or who they support. If you want to appear favorable in your customers’ eyes, then look at sponsoring or supporting a good cause. While there are several things worth considering to avoid impacting your bottom line, being socially responsible or charitable can do wonders for your company’s image.

The Best in Press

Polishing your company image can be as effortless as hiring an excellent PR manager or agency for your firm. Such a person or team can be a valuable asset as they have contacts in the media who can show you off in public in the best light. They can cover special things you are doing in the community, display you in the public eye, and even help with marketing stunts and events that lift your brand and image.

Whether you’re trying to rejuvenate your business, change public perception, or dust off the cobwebs and inject life into your brand, then you will quickly discover there are several ways to go about it. Hire the experts, invest in quality commercial property, and play on the feel-good factor to show social responsibility. Once you put all these steps in place, your company image will be sparkling clean in no time.