Guest Blogging – Give Your Brand The Visibility And Authority It Deserves?

A complete digital marketing strategy is like an umbrella that comprises several other strategies. Social media and email marketing come to mind but there is one more crucial activity that can bring in very important traffic and compliment the other strategies. This is guest blogging.

Nowadays, many small and mid-sized businesses and solo-run firms are utilizing guest blogging as a way to reach out to a target audience that is already established. Contributing content to popular industry-related platforms will give your brand visibility.

The more recognizable the brand, the better it is in the long run. There are many ways you can get started with a guest blog. You can also use an experts’ help. The experts at SEOJet will be able to help you with the right solutions. If you want to get off the blocks fast, check out this page- https://seojet.net/blog/guest-post-service/. Here are some tips to get the best results out of your guest blogging endeavors.

Understanding Your Audience

This is a tip that is often repeated but rightly so. Understanding your audience might seem simple if you want to stick to high-level demographics but once you dig deeper you will be able to see the connections.

Knowing your audience does not only help you reach the desired target demographic, but it also offers you hints on how to style your content. You may write the best blog out there, but if it is not reaching the target you have in mind, your effort goes to waste.

Concentrate On Quality Platforms

The initial temptation of reaching out to multiple websites might be there but with guest blogging, it is all about creating a consistent tone and a good reputation as the industry expert. This is why quality trumps quantity. It is better that you guest blog for one significant website that has a large loyal following rather than multiple smaller sites that may not cater to the audience you want completely.

Research your websites well. Do they promote good content? How is the layout? Don’t end up writing for a site with tacky design and unsafe protocols – such an association will bring your brand value down.

You can even get deeper into the analytics. There are tools available that will help you gauge a website’s trust score and following before you want to guest post. The ideal way to start your guest blogging adventure would be to publish on the best site in your segment.

Make The Right Pitch

The pitching part can be a little intimidating. There you are, staring at your ‘compose email’ pane, reaching out to the giant of your industry. The best way to do it is to keep it crisp and formal. The subject line should describe the topic of your email – you want to submit a guest blog – and add the proposed topic too.

If you already have the article, you can attach it in the email or you can give a rough outline in the body, clearly explaining the context. Don’t forget to introduce yourself in the email. Add enough relevant information – just a name is not enough.

Essential Elements In Your Guest Post

Yes, the guest post is a subtle way to link your website to a popular platform but you should not focus on that too much. The theme or topic of your blog is what will make or break this attempt to gain traffic. As a guest poster, you are an authority of a particular niche. So you need to avoid generic topics (within your industry segment) and stick to one solution or scenario.

Images are very important. If you can come up with high-quality stock photos to represent your ideas, that is an added bonus. Make sure you are communicating with the host about images – they may have certain parameters that you have to adhere to.

If you are representing yourself don’t forget to share a nice headshot picture and a small author biography. Guest blogging is a good way to get some social media attention so make sure that you share your Facebook and Twitter handles (and anything else).

Don’t Ignore SEO Basics

It may dismay you that your style will be curbed but you cannot ignore search engine realities if you want your blog post to attain a good rank. Basic tips include the judicious use of header tags and content that is spread in short, concise paragraphs.  If the theme is instructional, bullet points and even representational infographics will enrich your blog and please the SEO crawlers.

There is much more to guest blogging but if you can start with the above recommendations, you will be on a desirable path. Use your knowledge to the fullest and share it with the rest of your audience. You will enjoy the benefits as your visibility increases.

4 Drag-and-Drop Website Builders that Make Web Development Easy

Deciding on a website builder can be one of the hardest parts of starting your journey online. Should you go full scale building and hosting, or do you need to tackle this on your own?

No matter what side of the fence you fall on, having an robust website builder is a must. That’s why we put together 4 Drag-and-Drop website builders that make web development easy.

1 – Wix

By now, I’m sure you’ve seen a few commercials for Wix. They always have people talking about how easy it is to build a website with Wix, and for good reason. Wix probably has one of the most user-friendly drag-and-drop site builders on the market.

If you are just trying to build a site for fun, Wix is a great way to go. They have tons of tools, both paid for and free, that help you build jaw dropping web pages without writing a single strip of code. The free site is also an amazing asset for those simply looking to create a website for fun, but if you don’t want Wix to advertise on you page, you’ll have to step up to a premium plan.

With that being said, if you are looking to start a website you plan to build on, Wix isn’t where you want to start because of the difficulty of transferring a Wix site elsewhere when it inevitably hits the Wall of their builder’s limits.

Also, keep in mind that Wix doesn’t provide your domain name with free ones, but you can buy them from Wix if you wish.

2 – SquareSpace

Another popular website hosting service that seems to be catching the drag-and-drop website builder market is SquareSpace. This is because of the ease of use SquareSpace provides you when it comes to building an eCommerce site on the enterprise level.

Even if you have 0 experience building a website, you can probably figure out the SquareShip builder with a bit of clicking and reading. If you are really having issues with designs, SquareShip offers great templates to start with, and turning that into your own beautiful design can happen in a few clicks.

If you are planning to use SquareShip for your eCommerce site, keep in mind you can only use Stripe, Apple Pay, or PayPal to process payments, so you need to be ready to eat those fees. If you use a personalized pay portal, SquareShip isn’t your best option.

3 – Shopify

Shopify is a diverse service that dedicates itself to the eCommerce mindset. From fully hosted eCommerce websites to Integrations with WordPress, Shopify aims to elevate the way you sell online. They do this by introducing an amazing drag-and-drop builder for your eCommerce and Website, so it’s easy to build with a bit of time and patience.

Their fully hosted plans come with custom domain names, free backups, and 24/7 support. You also get unlimited bandwidth, product inventories, and customer data with your eCommerce Subscription. Shopify also arms you with in-depth analytics that help your website grow and generate sales.

Shopify also shines when it comes to integrations. As we mentioned before, if you are running a WordPress website, you can still integrate Shopify as your eCommerce platform if you aren’t planning to use WooCommerce. If you are an amazon, eBay, or Etsy diehard, you can even integrate those shops into Shopify to reap the benefits of those sweet analytics.

4 – WordPress

WordPress is the gem of the webworld for many reasons, but the main reason developers choose WordPress is the infinite ability to scale since WordPress accepts all code languages. That means your developers can have a heyday making all of the crazy applications and payment portals they like.

Although there is a bit of learning curve, WordPress is the most user friendly platform for hardcore developers and know nothings newbies to meet in the middle on. That’s why we think it tops the chart as the best website builder for beginners.

Between the ability to add new themes and plugins directly from the backend of WordPress and the ability to upload zip files from the outside, WordPress is the endless possibility solution for websites.

Places like Envato Market and WordPress.org allow you access to remarkable themes and plugins that are extremely simple to customize. Just buy it, upload it, activate it, and customize. If you can’t really find a theme that suits your needs, you can always use the drag-and-drop page builders that make them to build your own. Page builders like Elementor and Visual Composer make it possible to create custom websites without writing code, and they even have front end drag-and-drop editors to help you see exactly what you are making.

WordPress is such a staple point on the web, there are even fully dedicated WP Hosting Providers, help blogs, for-hire WordPress services, and WP dedicated developers.

If you don’t want to take the time to learn WordPress, it’s not always the best option unless you have a good dev team behind you.

Conclusion

Where you end up building your website is really up to you. There are tons of amazing drag-and-drop builders out there that can help you get online quick and easy. It really comes down to what you really need out of a website. Make sure you really take time to weigh the pros and cons of each provider, and pick the one that covers your needs the best.

Do you know of any easy to use web page builders? What do you think of the 4 hosting builders we chose? Share your favorite website builders in the comments below.

Chew on this – Tip #3. A Blog for the times

For the current economic crisis, I would like to mention a blog that I came across as being focused on the topic and presenting the information with the consumer in mind first and foremost. The Talk Money Blog  discusses such pressing issues as: money saving tactics, debt problems and solutions, the mortgage meltdown, the credit crunch and its impact, finance contracts, and how to claim compensation for wrongful bank or credit card charges.

The blog’s author is Mark Aucamp, who has worked in Africa, Asia, and Europe, and is experienced as the owner of a debt management business  and as a mortgage consultant running his own company.

Some of the informative blog articles include the “Buy to Let Landlords“, “money saving tips – free enterprise”, and “Credit Cards Debts Cleared Legally“.

There is also a forum section within the blog that is divided into sections of: The Mortgage Market, The Credit Crunch, Money Saving Tips, Unenforceable Finance Contracts, and Debt Management.

The site itself is slick looking and easy to navigate. It also isn’t bombarded with ads, just a couple of banners and some Google Adsense ads, which make for an unobtrusive reading.

Overall, the site shows good potential, as it was launched in early July and already contains many extensive posts and relevant comments relating to the current economic crisis.

If a Blog Isn’t a Blog, Then What Is It?

Yesterday, I ended with a question: so what do we call someone who runs a profitable blog?

Well, I have to fess up. It was a trick question.

I don’t think we need to coin a new buzzword to describe successful bloggers. You could argue that Darren Rowse did that years ago by coining “problogger.”

What we need is a different way of looking at blogs.

We need a distinction that allows us to better understand what it takes to be successful. We need to realize that, while blogs are certainly new, they operate by the same old rules. We need to take blogging out from under the “Web” category and shift it into another, more useful one.

Because, for some of us, a blog isn’t a blog at all. It’s just business.

Read More

11 Meanings for “Blogger” You May Have Never Noticed

Dictionary.jpgMain Entry: blogger
Pronunciation: blog – ger
Function: noun
Definitions:

  • A nobody that always wanted to write and thinks people will finally notice their talent online
  • A lonely geek looking for attention
  • A marketer that publishes promotional fluff as an attraction strategy for a product
  • A depressed 9-to-5er that desperately wants to quit and work from home
  • A Darren Rowse or Steve Pavlina wannabe
  • A get-rich-quick schemer that thinks blogging is the key to making millions online
  • A lazy homebody looking for a source of passive income so they never have to work again
  • An author that can’t get published
  • A CEO that wants the board to think he’s on the cutting edge
  • A techy tag along that starts a blog because everyone else has one
  • A tiny voice amongst millions that doesn’t have a prayer of getting noticed or making any money

But… but… but…

Doesn’t the word “blogger” just refer to someone that “keeps a web log (blog)?” After all, that’s what the dictionary says.

Not anymore.

Over time, the connotation of a word changes, and its meaning expands. In the case of blogging, it’s taking on an air of failure, almost like being called a musician or actor.

In those fields though, we’ve developed separate terms. We call successful musicians rock stars or pop stars. We call successful actors movie stars.

So what do we call someone who runs a profitable blog? And more importantly, how do you become one?

Post a comment, telling me what you think. I’ll give you my take tomorrow.

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