If a Blog Isn’t a Blog, Then What Is It?

Yesterday, I ended with a question: so what do we call someone who runs a profitable blog?

Well, I have to fess up. It was a trick question.

I don’t think we need to coin a new buzzword to describe successful bloggers. You could argue that Darren Rowse did that years ago by coining “problogger.”

What we need is a different way of looking at blogs.

We need a distinction that allows us to better understand what it takes to be successful. We need to realize that, while blogs are certainly new, they operate by the same old rules. We need to take blogging out from under the “Web” category and shift it into another, more useful one.

Because, for some of us, a blog isn’t a blog at all. It’s just business.

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11 Meanings for “Blogger” You May Have Never Noticed

Dictionary.jpgMain Entry: blogger
Pronunciation: blog – ger
Function: noun

  • A nobody that always wanted to write and thinks people will finally notice their talent online
  • A lonely geek looking for attention
  • A marketer that publishes promotional fluff as an attraction strategy for a product
  • A depressed 9-to-5er that desperately wants to quit and work from home
  • A Darren Rowse or Steve Pavlina wannabe
  • A get-rich-quick schemer that thinks blogging is the key to making millions online
  • A lazy homebody looking for a source of passive income so they never have to work again
  • An author that can’t get published
  • A CEO that wants the board to think he’s on the cutting edge
  • A techy tag along that starts a blog because everyone else has one
  • A tiny voice amongst millions that doesn’t have a prayer of getting noticed or making any money

But… but… but…

Doesn’t the word “blogger” just refer to someone that “keeps a web log (blog)?” After all, that’s what the dictionary says.

Not anymore.

Over time, the connotation of a word changes, and its meaning expands. In the case of blogging, it’s taking on an air of failure, almost like being called a musician or actor.

In those fields though, we’ve developed separate terms. We call successful musicians rock stars or pop stars. We call successful actors movie stars.

So what do we call someone who runs a profitable blog? And more importantly, how do you become one?

Post a comment, telling me what you think. I’ll give you my take tomorrow.

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