The Four Elements of a User-Friendly Website

A website is the most important marketing resource a business has. It is the main source of information for the company’s services and products, sometimes even serving as the place where transactions take place. Therefore, it is crucial for these service providers to create and maintain an excellent user experience to attract and retain visitors. The following elements are important in securing a reliable visitor flow.

Minimalism

One of the most attractive features a website can have is simplicity and minimalism. While it is important for companies to create informational content, they should also organize it in a way that visitors can consume easily. Placing only the most useful information with concise language and using images and empty space makes each page appealing. For instance, marketing executive Eyal Gutentag likes the  simple design incorporated in ZipRecruiter’s page that highlighted mostly the site’s features in a few sentences, accompanied by pictures.

Loading Speed

An important and often overlooked element in a user-friendly website is loading speed. Visitors vastly prefer sites where loading screens are very short to non-existent. In fact, according to a study by Aberdeen Group, a one-second delay in loading time can cost up to 7% in conversions. Slow times can have a significant impact on visits and overall sales. Make loading speed a top priority and use the finest web performance tools to reduce downtime.

Mobile Functionality

As technology progresses, mobile phones continue to gain new features and uses. People enjoy the convenience of internet access at the palm of their hands. Savvy companies prioritize the mobile versions of their websites to appeal to these customers. They even develop mobile websites before their desktop counterparts. Mobile site development is also a useful learning opportunity, as companies can learn to focus on basic features and functionality instead of flashy gimmicks, which is helpful for building a minimalist main website.

Constant Maintenance

Perhaps the most important of these elements is consistent updates and maintenance to the site. Nothing is ever perfect and certain features in a site can become outdated, malfunction or develop a vulnerability to viruses or malware. Outdated and glitch-riddled sites can harm user experience and hurt the brand. Successful businesses keep a careful watch over their sites and are fast to fix any potential issues or errors that emerge.

A website that draws visitors and keeps them coming for more will help a company build a consumer base. Digital marketing experts should consider these four elements to ensure optimal user experience.