The Importance of Office Location When Building a Brand

It’s very trendy, these days, to think of location as irrelevant. In many ways, it’s true. With smartphones, laptops, webcams, and video streaming services galore, there’s no corner of the world you can’t visit. Yet, it’s worth remembering that, for businesses, location is about more than how far the marketing department stretches.

On a practical level, investing in a great office location has many perks. For one thing, your employees are likely to work much harder if they actually enjoy being there. They’ll arrive at work engaged and ready to go if the office provides an easy commute. It’s also worth remembering that investors are superficial beings; they want that flashy corporate address.

This guide to the importance of office location will explain why businesses in Malaysia need to invest in the right spot for success.

Turning the Right Heads

Ironically, what with the fact that you can now run a business from a smartphone, investors are still pretty suspicious of bare bones operations. They are much more likely to fund companies with a professional set up, rather than a home based routine.

So, location really does count. Fortunately, Servcorp is a leading provider of serviced office solutions in some of the most impressive spots in the city. These beautifully designed suites are situated in the main retail and financial districts of Kuala Lumpur.

Attracting the Best Talent

It’s not just investors with a lot of cash who look for opportunities in iconic locations. Malaysia is a highly educated country, with a large English speaking population. After graduation, many young professionals move to the capital to find jobs in the corporate sector.

Mining this talent pool is just a matter of being in the right spot. If your business is physically associated with major household brands, their reputation will rub off on your own. In other words, find the most successful part of the city and show the world that you belong there.

Making Daily Routines Simple

Don’t forget that a practical, satisfying location will have a big impact on the employees that you already do have and will recruit later. The easier it is for your workforce to get into the office, the more productive they will be, particularly in the mornings.

Lengthy, uncomfortable commutes destroy morale, so pick a spot which is close to transport links. Ideally, there should be a lot of cool things around, whether that means restaurants, parks, bars, or coffee shops. There is more to work than what happens in the office.

Finding People Who ‘Get’ You

When you’re right at the heart of a big city like Kuala Lumpur, it’s almost impossible not to bump into investors, vendors, suppliers, customers, and collaborators who have similar goals and values. If you’re brand new to the market, don’t hesitate to get out and introduce yourself.

They say that no man (or woman) is an island and this is especially true when it comes to running a business. You can’t do it alone. The support of friends, partners, and creative contributors is a vital part of growing and developing.

Why Serviced Office Solutions Tick All the Boxes

Going serviced means working with an internal office management team. Tenants have their own office suites, with private space and facilities. However, the workspaces are maintained by an ‘in house’ crew of cleaners, repair guys, IT technicians, secretaries, and administrative support staff.

So, there’s no problem or obstacle which cannot be solved within hours. Plus, many of the premium addresses in Kuala Lumpur come with incredible views, beautifully designed collaborative areas, lunchrooms, and more. Whatever you need, you just have to ask.